provider, Airtel Nigeria, has entered a strategic partnership with neXva, Inc.,
a global provider of white branded app stores,to launch Airtel branded mobile
app stores in Nigeria.
app developers in Nigeria to monetize their content and benefit commercially
from their innovation.
provide AirtelNigeriawith a full app store ecosystem that will bedeployed
through several platforms including a customized website, mobile website and
Android app as well as a developer portal for the localization of the app
initiative, Maurice Newa, Chief Commercial Officerof Airtel
Nigeria,said: “We want to bring locally relevant mobile applications to
our customers as well as continue to drive local application development by
empowering talented app developers in Nigeria.”
for this strategic alliance because of their robust technology offering and the
unique advantage they offer local app developers to monetize their content. We
realize that localization is key to the success of Airtel’s app stores in
Nigeria,” he said.
store platform to Nigeria is a great opportunity for neXva, “said
Brian J. Friedman, founder and CEO of neXva. “Deploying our app store platform
along with a highly curated selection of content will, for the first time,
bring relevant, localized apps to Airtel’s subscribers in Nigeria.
combined with our direct connection to the Airtel Africa markets brings a
unique opportunity for local and international developers and content providers
to monetize their content through neXva’s neXpayer™ operator billing API that
enables content purchases through the mobile wallet.”
Airtel app storesconsist of free and premium applications and will be available
for all feature phones and smartphones. The stores feature “one-click”
billing that enablesAirtel’s customers to purchase apps through their operator
billing as well as neXva’s neXpayer™technology that enables in-app
purchases and subscription billing.
will attract no charges; however, customers will have to pay for premium apps.
the AirtelAppstore by dialing the USSD code *905# to get the link
to the URL or visiting www.apps.ng.airtellive.com or by searching for
the android app on Google play