seen these annoying ads before: full page ads, ads that flash, or ads that
unexpectedly play sound or video. These types of ads abuse users surfing
experience. In turn, users might flock to Chrome to get away from those kinds
of ads, and websites are pressured to get rid of obnoxious ads.
the Chrome browser (including its own ads) starting on February 15, but only on
one condition: the website doesn’t pass Google’s “Better Ads Standards”. This
means that any website that displays ads that might be overly annoying won’t
show any ads when the viewer uses Chrome.
wants to make sure that web surfers can have a pleasant surfing experience
without experiencing annoying ads.
Experience Report to identify which ads don’t comply with Better Ads Standards.
If the website has a “passing” status, ads will show business as usual. If the
status is “failing” for 30 days or more, Chrome will stop displaying ads on
that website. The website will need to use the Ad Experience Report to request
a revision of the website before it can start showing ads again.