Those of you using WhatsApp Business to communicate with your customers or a company, an update is available. They are bringing two features to the platform, which are the ability to quickly start a chat with QR codes and the ability for businesses to easily share their catalogs.
Business Using QRCodes
QR codes are a digital front door that makes opening a chat with business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time.
To make this process easier, WhatsApp is introducing the ability for businesses to display a QR code, which can be scanned by the customer to initiate a chat.
Now, people simply can scan the QR code a business displays on its storefront, product packaging, or receipt to initiate a chat.
Catalog Sharing
The second feature that Whatsapp is adding is the ability to share Catalogs easily via links. Catalogs allow businesses to showcase and share the goods or services they offer, which can help them close sales.
Catalogs are an important way for brands and businesses to showcase their products and offerings and they can now share them with customers as links on websites, Facebook, Instagram, and elsewhere.
Beginning from today, it will start rolling out to different businesses using WhatsApp Business. All you need do is to update to the latest version and you are good to go.