Most of us are not aware but sadly, this is exactly what is happening and
someone thinks this is normal.
User privacy has become one of the major issues in the digital age, but is
there really a way to protect yourself?
According to a report by The Wall Street Journal Smartphone location data is
being sold and traded, often without a user’s knowledge.
This means that whenever you authorize an app to access your location, there
is a risk that data will be shared with agencies for use in location-aware
Users should know that every time they allow an app to track their location,
they may also be allowing that app to sell their location data. The information
is purchased by advertisers and used for initiatives such as
“location-aware advertising,” which serves ads to users depending on
where they are. The location data is considered very valuable by marketers, as
$16 billion were spent on location-targeted ads last year – which amounts to
about 40% of all mobile ad spending.
What is The Way Out?
The only way out is to deactivate location services. Sadly, this is easier
said than done. Some of the world’s most popular apps will not work without
being able to track the user’s locations.
In addition, turning off location services may not protect you completely,
as carriers can still track where you are through the cell towers that you are
connected to and a smartphone’s MAC address can still be picked up by open