After 16 years online StumbleUpon, a social sharing platform that predated both Facebook and Twitter, has officially closed its doors.
StumbleUpon was a discovery and advertisement engine (a form of web search engine) that pushed recommends of web content to its users.
The platform, which started in a pre social media age, was designed to help people find an interesting website with a single click. Unfortunately, times have changed, and so Stumble Upon will die in order for its successor, Mix, to survive.
According to co-founder Garrett Camp, who also co-founded Uber, since its inception in 2001 StumbleUpon served 60 billion “stumbles” to over 40 million users.
— StumbleUpon (@StumbleUpon) June 30, 2018
According to Camp, Mix.com will “combine social and semantic personalization into one streamlined experience.”
If you are a loyal Stumble upon user, you’ll be able to import your account to Mix.